Our Story

Spending a few years in Jackson Wyoming was barely enough to scratch the outdoor itch within . . . the more time spent on the mountain, the river or the trail, the better! I love to be outdoors and I know that is a passion shared by many on the South Shore.

I also know how the right products can make every ski day or long ride or sweaty run even better, and I’m so happy to bring those products to this beautiful part of the state! Seeing you all run by or cycle through town brings a smile to my face, and the fact that we can play a small role in that is just awesome.

We seek to be a hub where not only can you get outfitted for your next adventure but you can join a training group, check out upcoming races on our info board or ask questions of our knowledgeable staff. We’re In to help you get Outside because we know . . .play hard outside, feel good inside.